Uwajimaya is a household name in the Pacific Northwest, known for its huge product selection and distinctly Asian aesthetic. While it would have made sense to pursue a more traditional visual language for this project, I thought it would be interesting to view Uwajimaya from a different lens, especially for a hypothetical branding project.

What if Uwajimaya embraced the quirkier, more eccentric side of Japan? Like the neon lights of Shibuya, or the candy-colored aesthetic of Harajuku?

Branding exploration for Uwajimaya, a well-known Asian supermarket chain. 

Project Type
Branding, Print and Media

12 Weeks, Winter 2018

Steve Watson

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